npower Business Solutions (nBS) is a leading provider of energy supply and solutions for UK business, serving around 22,000 industrial and commercial customers, with more than 237,000 sites, they help organisations buy and use energy more efficiently, supporting businesses in their path to net zero.
Working together, nBS and The Marketing Pod set out to create a growth plan for the client’s website. This aimed to increase links to the website from other sources on the internet. More importantly, the growth plan aimed to increase citation flow – this was to ensure not only more links, but higher-quality links from relevant domains to make sure exactly the right people landed on nBS’s website.
Luckily, The Marketing Pod’s team of digital and PR experts has a portfolio of potential link partners who we can work with. As a result, we were able to find and use high-quality content to drive engagement back to the client from relevant energy websites.
As a result of a fantastic effort from the Pod’s Content, PR and Digital teams, nBS saw:
These positive figures were the results of a brilliant effort from the PR team building external links. With the citation flow increase, the quality score of the overall portfolio of external links leading to nBS has increased, as well as the overall authority of the website which helps to drive more traffic to the website from search engines and improve rankings.
New backlinks increase by 239% (May–July 2023 vs. February–April 2023)
44
Citation flow increase from 36 to 44
36
Domain authority score grew from 32 to 36
"The Marketing Pod's expertise has been pivotal in driving our website's performance. The increase in high-quality backlinks and improved citation flow directly contributed to higher traffic and visibility. Their collaborative approach and deep understanding of our industry have delivered tangible results in a short time. We couldn’t be more pleased with the outcomes."
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