npower Business Solutions (nBS) is a leading provider of energy supply and solutions for UK business, serving around 22,000 industrial and commercial customers, with more than 237,000 sites, they help organisations buy and use energy more efficiently, supporting businesses in their path to net zero.
Working together, nBS and The Marketing Pod set out to create a growth plan for the client’s website. This aimed to increase links to the website from other sources on the internet. More importantly, the growth plan aimed to increase citation flow – this was to ensure not only more links, but higher-quality links from relevant domains to make sure exactly the right people landed on nBS’s website.
Luckily, The Marketing Pod’s team of digital and PR experts has a portfolio of potential link partners who we can work with. As a result, we were able to find and use high-quality content to drive engagement back to the client from relevant energy websites.
As a result of a collaborative effort from the Pod’s Content, PR and Digital teams in building external links, nBS saw:
With the increase in citation flow, the quality score of the overall external link portfolio improved. This also boosted the website's authority, helping to drive more search engine traffic and improve rankings.
New backlinks increase by 239%
44
Citation flow increase from 36 to
36
Domain authority score grew from 32 to
"The Marketing Pod's expertise has been pivotal in driving our website's performance. The increase in high-quality backlinks and improved citation flow directly contributed to higher traffic and visibility. Their collaborative approach and deep understanding of our industry have delivered tangible results in a short time. We couldn’t be more pleased with the outcomes."
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