--- title: Blog | The Marketing Pod | Katherine Hawkley description: Account Director Kat is literally the most organised person we have ever met. Possessing passion and logic in equal measures, she'll wow you with interesting ideas and then reassure you with realistic schedules. She’s got every detail under control and will always deliver on time - you can count on it. --- [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog) - [Work with us](https://marketingpod.com/contact) [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - About - [Who are we?](https://marketingpod.com/about) - [Our values](https://marketingpod.com/about#our-values) - [Our growth story](https://marketingpod.com/about#timeline) - [Our team](https://marketingpod.com/about#module_team) - Services - [Strategy](https://marketingpod.com/strategy) - [Digital](https://marketingpod.com/digital) - [Creative](https://marketingpod.com/creative) - [PR](https://marketingpod.com/public-relations) - [Content](https://marketingpod.com/content) - [Partners](https://marketingpod.com/partners) - Our solutions - [Decarbonisation & sustainability](https://marketingpod.com/industries/decarbonisation) - [High growth businesses](https://marketingpod.com/industries/high-growth) - [B2B Enterprises](https://marketingpod.com/industries/b2b) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog-resources) - [Careers](https://marketingpod.com/careers) - [Contact](https://marketingpod.com/contact) [Start a project](https://marketingpod.com/contact) - - - - - - - # Blog ## Post by ![](https://marketingpod.com/hubfs/Kat.jpg) Katherine Hawkley - [All](https://marketingpod.com/blog-resources) - [Articles](https://marketingpod.com/blog) - [Podcasts](https://marketingpod.com/podcasts) - [Webinars](https://marketingpod.com/webinars-events) - [Videos](https://marketingpod.com/videos) [![](https://marketingpod.com/hubfs/Imported_Blog_Media/BriefingGuide-2.jpg)](https://marketingpod.com/blog/2020/pod-briefing-guide) 15 April 2020 ### [Pod Briefing Guide](https://marketingpod.com/blog/2020/pod-briefing-guide) Your essential guide to getting the very best content from your writers and creatives. Download our Guide to Briefing for Brilliant Content now [![Katherine Hawkley](https://marketingpod.com/hubfs/Kat.jpg) Katherine Hawkley](https://marketingpod.com/blog/author/katherine-hawkley) [Read more](https://marketingpod.com/blog/2020/pod-briefing-guide) ## Partnering with the best [![Hubspot Platinum Solutions Partner logo](https://marketingpod.com/hubfs/HubSpotSolutionsPartner_Platinum_nowrap.png)](https://marketingpod.com/partners/hubspot) [![ logo](https://marketingpod.com/hubfs/Google+Partner.png)](https://marketingpod.com/partners/google) [![LinkedIn logo](https://marketingpod.com/hubfs/linkedin.png)](https://marketingpod.com/services/digital-marketing) [![Cognism logo](https://marketingpod.com/hubfs/Cognism-Logo.png)](https://get.cognism.com/marketingpod) [![Livestorm logo](https://marketingpod.com/hubfs/livestorm.png)](https://get.livestorm.co/marketingpod) [![Typeform logo](https://marketingpod.com/hubfs/Typeform.png)](https://typeform.partnerlinks.io/marketingpod-websitefooter) [![Hotjar logo](https://marketingpod.com/hubfs/Hotjar+Partner+Badge+(1).png)](https://invite.hotjar.com/marketingpod) [![Apollo.io logo](https://marketingpod.com/hubfs/IMG_0560.png)](https://get.apollo.io/marketingpod-prospect) [![Zoominfo logo](https://marketingpod.com/hubfs/zoominfo.png)](https://try.zoominfo.com/marketingpod) ![ logo](https://marketingpod.com/hubfs/agency-badge-hero-img.png) ![ logo](https://marketingpod.com/hubfs/Adobe_Solution-Partner_Bronze.png) ![ logo](https://marketingpod.com/hubfs/ActiveCampaignPartner.png) ## Are you ready to chat? 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