Engaging events online: Inspired Energy's 'On Demand' week

The brief_

Inspired Energy wanted to promote their Procurement service, while also developing awareness of their wider services and creating the opportunity for upsell in the future.

They initially planned to do this at a series of live events throughout 2020, but the Covid-19 crisis led to the postponement of many face-to-face events.

Our approach_

Pod services used:

Concept creation

We developed a week-long virtual event that delegates could access live or on demand, whenever was most suitable for them.

The agenda comprised 25 sessions over 5 days, with speakers including Inspired Energy’s own specialists and key industry influencers from organisations like BEIS, National Grid ESO and ICON.

Promotion

On Demand Week was promoted through a targeted digital ad campaign, which directed users to a dedicated landing page where users could register for the event, set up calendar reminders, and book a 1-2-1 meeting with the speakers.

Event management

On Demand Week was hosted on a custom-built platform created by our digital team, who also provided technical support throughout the week.

After the event, all delegates received copies of the presentation slides and access to Inspired Energy’s content hub.

The results_

330

Delegates pre-registered for the event

>300

views of the top 10 sessions

3,000

unique visitors to the landing page

Every session attracted at least

265

delegates

'Our first ever series of online events could never have been the success they were without The Marketing Pod. They had so many great ideas and were able to execute them seamlessly.

It removed all of my stress - I was relaxed throughout the week-long event knowing that they were on hand in case anything went wrong. It didn't. Pod's digital team is a credit to the agency, who are forever proving themselves a valuable extension of our team. "

— Danielle Wrench, Marketing Manager at Inspired Energy