It’s been a strange and often stressful year, one in which many marketers skipped the strategic thinking and went straight to tactics; hoping for quick wins when making longer term plans felt difficult. But here at Pod, we’re big believers in having a strong plan to guide you, even when you know the details may change - so we've been working hard with our clients to help them develop more agile strategies and respond quickly to whatever’s happening in their customers’ worlds.
You see, for some B2B brands marketplaces will recover and look almost the same as they did before 2020, once we start to return to some semblance of normal life. For others, the ground will have moved dramatically beneath their feet. But whether it’s a small side-step or a seismic shift, consumer expectations and the world that brands are operating in will never be quite the same again. So it’s probably a bad idea to fall back on familiar strategies and tried-and-tested tactics when you’re pulling together the plans you hope will deliver real results in 2021.
It’s time to reset
While many B2B businesses will be greeting 2021 with a mixture of optimism and apprehension, the beginning of a new year is always a great time to draw a breath, draw a line under the last 12 months, and press the reset button. With that in mind, and because we know B2B businesses are keen to set ambitious goals for 2021, we’ve created a new fast-track marketing service for those who suspect that their marketing may no longer hit the mark. It’s designed to help them pull together their insights, develop an effective yet flexible strategy and get their business 100% ready to make the most of next year. We’ve called it 3 Step Reset and it takes just 6 weeks from start to finish (or less if you don’t need to cover everything on the programme!). Here’s what it looks like:
class="image-block-wrapper"
data-animation-role="image"
>
>
Creative ideas, commercial sense
2020 has tightened budgets and put pressure on marketing teams to set clear objectives and demonstrate the value of every action. That’s why 3 Step Reset has been designed to be modular (you only have to take what you need), why planning and development are key elements of the programme (rather than rushing straight to tactics and delivery), and why we’ll give you the tools to track and optimise the informed and integrated plans we make together. And then, when everything is ready, we can either step back to let you take those plans forward, or stick around as your expert agency partner, to help you execute and manage everything.
Did you know… ?
Our team of senior marketing specialists includes copywriters, designers, web developers and PR professionals, so whatever you don’t have in-house you can find here. If that sounds interesting, why not drop us a line. There’s a quick contact form on our 3 Step Reset page. We’re ready when you are.