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BIG GREEN FEARS

Tackling the monster under the corporate desk

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In the world of corporate sustainability communications, there’s a chasm opening between fear and reality.

Many organisations are choosing to stay quiet about their sustainability challenges and successes, paralysed by the looming threat of regulatory fines or public scrutiny. But they risk falling prey to the quieter, more insidious danger hiding under their desks: silence.

98% of respondents to our survey told us they have missed a business opportunity because of a lack of proven sustainability credentials.

Download your copy of BIG GREEN FEARS today to discover:

  • Why 85% of organisations have intentionally reduced sustainability comms to the public.
  • Why ‘greenhushing’ is creating a critical commercial danger..
  • The 3 steps every business can take to communicate with confidence.
  • Why the bravest organisations will win the day.
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“I am blown away by some of these stats. 100% of utilities organisations said they had often lost contracts over their inability to back sustainability claims. Wow! Yet, they will still only do what’s needed to be compliant. There is a huge gulf here that some are going to leap over and win.”
Jenny Hughes, Co-Founder & Director, The Marketing Pod